Digital marketing techniques are a vital part of growing any business these days and operating an authentic organization that brings visibility to your core values allows you to connect with modern consumers in ways that go beyond just general advertising. The challenge is how can you be inclusive with your digital marketing efforts to make customers feel welcome, but do it in a way that isn’t considered pandering? That’s a tough question, but in this session we will attempt to provide ways that business owners can embrace and connect with their communities, show that all are welcome, and honor underrepresented persons in a way that is authentic and true to their organizational core values.
