This webinar discusses:
Business Challenges at Brew Dr. Kombucha
– Manual Processes & Disjointed Systems
– Relying on Google Sheets and Excel spreadsheets created over time, which hindered scalability.
– Difficulty in tracking sales forecasts and trade promotions, leading to inefficiencies.
Need for Demand Forecasting & Trade Spend Tracking
– Lack of a statistical model for demand planning.
– Disconnected trade spend plans, making it hard to analyze promotions and ensure optimal spending.
Choosing Anaplan Over Other Solutions
– Considered multiple platforms, but struggled to find one that integrated both demand planning and trade management.
Why Anaplan? Unified integrated business planning system. Scalability—potential to expand into financial and supply planning. Cost-effectiveness compared to adopting multiple disjointed tools.
Implementation Experience & Lessons Learned
– Adapting to Anaplan’s Flexible Model
Key Benefits of Anaplan Implementation
– More Accurate Sales Forecasting
– Improved inventory management and supply planning.
– Enhanced demand visibility, reducing errors in stock planning.
Trade Promotion Optimization
– Consolidated all trade promotions into a single system, removing reliance on scattered Google Sheets & Excel files.
– Enabled detailed financial tracking for promotional spend, improving ROI analysis.
To learn more about Accelytics and Anaplan, visit www.accelytics.com.